Top Digital Marketing Trends for February 2023

In 2023, digital marketing will continue to evolve and marketers will have to adjust their strategies accordingly.  When it comes to digital marketing, there are many trends that are constantly changing and redefining the landscape. This is why it is important to stay on top of the latest trends and incorporate them into your marketing […]

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How Can Social Media Marketing Increase Brand Awareness?

To create brand awareness, companies should use social media in several ways. This includes using paid social media ads, sponsored posts, original research, and engaging directly with customers. It is essential to remember that social media extends the traditional marketing mix. However, to gain the most from it, companies should focus on attracting new customers.

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Components of Digital Marketing Planning

Components of Digital Marketing Planning Digital marketing planning should begin with the establishment of goals and targets. These should be SMART goals: specific, measurable, attainable, relevant, and timely. You should also create a buyer persona and segment your target audience. Once you understand your target audience, you can create a marketing plan focusing on their

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How Can Explainer Videos Help Your Business?

You’ve probably seen the results: Amazon’s sales jumped 50% in one year after the company sourced pictures of customers. Coca-Cola’s sales spiked, too, after it printed customers’ names on their bottles. However, these examples don’t address why you should connect with your customers personally. After all, new customers cost money, and repeat customers spend more

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