Components of Digital Marketing Planning Digital marketing planning should begin with the establishment of goals and targets. These should be SMART goals: specific, measurable, attainable, relevant, and timely. You should also create a buyer persona and segment your target audience. Once you understand your target audience, you can create a marketing plan focusing on their […]

You’ve probably seen the results: Amazon’s sales jumped 50% in one year after the company sourced pictures of customers. Coca-Cola’s sales spiked, too, after it printed customers’ names on their bottles. However, these examples don’t address why you should connect with your customers personally. After all, new customers cost money, and repeat customers spend more

This guide will teach you the fundamentals of digital marketing. While the world of digital marketing is often considered a mysterious, magical process, the fact is that you can market your product or service in digital channels even if you have no technical skills. This guide will show you the foundational disciplines of digital marketing,

If you are a publisher of apps and games for Apple’s iPhone, iPad, or iPod touch, you should be aware of the new Apple Search Ad placement options. These include the Today tab, Product pages, and Exact Match keywords. Here’s a quick overview of how they work. Today tab Developers can use the Today tab

Twitter has expanded its Campaign Planner to include advertising across 15 more countries, including Japan, China, and India. The new tool allows you to create and manage campaigns, including budgets, aims, and beginning and end dates. It also lets you set the frequency cap for the campaign and decide where to place your ads. The