If you are a publisher of apps and games for Apple’s iPhone, iPad, or iPod touch, you should be aware of the new Apple Search Ad placement options. These include the Today tab, Product pages, and Exact Match keywords. Here’s a quick overview of how they work.
Today tab
Developers can use the Today tab in Apple Search to show their ads to a broader audience. Today tab ads are based on custom product pages in App Store Connect and appear below the featured app of the day. These ads allow app developers to highlight their app’s features and design. In addition, they are targeted to users as they enter the App Store, which will help them get maximum exposure.
Creating an ad for the Today tab requires a custom product page and four or five portrait and landscape images. These images will be used as the background for the ad. Keep in mind that the background will be darkened and blurred. It is also essential to keep in mind that your ads on the Today tab should refrain from making promotional claims. In addition, you must include a screenshot of the app.
To make the most out of the Today tab in Apple Search, it’s essential to experiment with different ad placement options. Test each one to determine the most effective for your campaign. You can also check out the ethics and policy section of Apple’s website to learn more about the terms and conditions of advertising.
Keywords are also an essential component of an Apple Search campaign. Keywords are the words or phrases people use to search for apps on the Apple App Store. By categorizing your keywords according to their goals, you can maximize the chances of getting people to download your app. The best way to categorize keywords is to group them by their campaign goals.
Product pages
Apple has expanded its ad placement options in the App Store, making it possible for developers to place ads on product pages. This new option is similar to the placement found in the Play Store, but Apple’s implementation is cleaner and makes the ads more visible. In the Play Store, product page ads appear further up the page than in the App Store, and they appear before other apps from the same developer.
With the new Search Ad placement options, developers can reach app users when they search for their products. Advertisers can use their keywords or use those suggested by Apple. The matching algorithm takes the customer’s search query into account to determine how the ads appear. Product page ads are also available, allowing advertisers to reach users while browsing the web. These ads appear when users scroll down the relevant product page.
The new Apple Search Ad placement options will be available on product pages, and developers will be able to buy the new spots in time for the holiday season. The company will hold a virtual developer event on September 21 to discuss how these new placement options work. Now, developers must have a product page approved by Apple to place ads on it.
Apple Search Ad placement options for product pages make it possible to target an audience more effectively with Apple Search Ads. Product pages can be optimized for search by using keywords that are relevant to the product. If a user searches for your product in Apple App Store, the keyword will appear in the ad. Having the exact keyword will help you target your audience more effectively.
The new Apple Search Ad placement options for product pages give publishers more control over how their ads appear on the App Store. With more control over ad placement on product pages, advertisers can now create custom app pages and add Custom Ads. With this feature, publishers can create 35 different app pages and run as many custom ads as they want.
The new Apple Search Ad placement options for product pages allow developers to target a wider audience and reach a higher intent audience. Apps relevant to a user’s search will be featured higher in the app’s search results. These new features also offer developers new monetization opportunities.
Exact Match keywords
Using exact-match keywords is an important strategy to maximize your app’s visibility. Not only will it ensure that your app is the first result, but it will also ensure that your ads aren’t appearing for terms that are not relevant to your app. Using exact match keywords will also prevent your ad from appearing for common misspellings and plurals, which could accidentally exclude your ad from relevant searches.
You can choose between broad and exact matches when creating an ad group. Broad match is the default setting, matching ads to partial queries, related terms, synonyms, and related phrases. Exact match is the most specific type and will show your ads to users who enter the exact word or phrase. Exact match is a powerful keyword targeting option because it links your ads to relevant searches.
Brand keywords like your app’s or company’s name are an excellent option for a brand campaign. They have a high search volume but also relatively low competition. Apple’s algorithm will display your ads in the first organic result when a user searches for these keywords. If you have a highly relevant product to a particular keyword, you should aim to get it to the top of SERPs organically. However, this is not a foolproof strategy, and you must monitor your campaign regularly. If you are still looking for the results that you’re looking for, raise your bids accordingly.
Advanced campaigns on Apple Search Ads require more work than the basic version. These campaigns use multiple keywords and have individual bids, and CPM bills the ads with no minimum spend. Despite this, the advanced version allows you to explore new keywords and campaign setups. The advanced version also gives you more control and the ability to target specific keywords.
Exact Match keywords are great for app publishers because they’re highly relevant to the products people search for most. The results can be impressive. Apple Search Ads are effective for mobile app publishers with a monthly budget of up to $10k. With advanced options, you can spend more and customize your ads based on audience and keywords.
Exact match keywords can be shown as negative keywords. These keywords will show up only when a search term contains both the exact keyword terms and the phrase. If your search contains all negative keywords, the negative match keyword will not appear. Alternatively, it will show up when a search contains additional words or characters to a word.
New Apple Search Ad placement options are a great way to promote your app on Apple’s App Store and track app downloads. Apple Search Ads are different from other PPC networks in that you can target users based on their location, demographics, keywords, and previous installs.
