February 1, 2023

Components of Digital Marketing Planning

Components of Digital Marketing Planning Digital marketing planning should begin with the establishment of goals and targets. These should be SMART goals: specific, measurable, attainable, relevant, and timely. You should also create a buyer persona and segment your target audience. Once you understand your target audience, you can create a marketing plan focusing on their

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How Can Explainer Videos Help Your Business?

You’ve probably seen the results: Amazon’s sales jumped 50% in one year after the company sourced pictures of customers. Coca-Cola’s sales spiked, too, after it printed customers’ names on their bottles. However, these examples don’t address why you should connect with your customers personally. After all, new customers cost money, and repeat customers spend more

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